Getty Images
A look back at my early front-end work with Getty Images — one of my first major clients — where I helped build large-scale digital platforms for visual storytelling, image discovery and creative collaboration.
Building Digital Platforms for Global Visual Storytelling
Getty Images was one of my very first major clients as a front-end web developer at Syrox eMedia, and while this work now sits earlier in my career and not as relevant to my current day-to-day role, I still reference it often — it laid much of the technical and creative foundation for everything that followed. It was where I learned to build at scale, think deeply about UI craft, performance, and how technology supports visual storytelling for a global audience.
My work supported multiple high-profile Getty platforms, including:
Global Assignment by Getty Images (now discontinued)
These platforms powered everything from curated photographic storytelling to large-scale licensing, client collaboration and assignment management.
What I Worked On
Designed and built intuitive front-end interfaces for image-heavy platforms used by editors, photographers, brands and creative teams worldwide.
Focused on clarity, navigation and performance across massive visual libraries — ensuring users could browse, search and explore content fluidly without friction.
Developed immersive storytelling layouts for editorial-style presentations, allowing photography and visual narratives to take centre stage.
Worked across HTML, CSS and JavaScript, collaborating closely with backend engineers to integrate large-scale media delivery systems and data-driven interfaces.
Partnered with designers, product owners and content stakeholders to translate editorial and commercial goals into polished, production-ready user experiences.
Ensured platforms reflected Getty’s visual standards and brand quality, where presentation, performance and polish were non-negotiable.
Why This Work Mattered
These platforms weren’t just websites — they were production tools and publishing engines used daily by photographers, editors and commercial clients across the globe. They supported:
The curation and presentation of world-class photography
The connection between businesses and professional photographers
The management of large-scale visual assignments
The commercial licensing and usage of global imagery
Working on these systems sharpened my understanding of visual storytelling, performance at scale, and the relationship between design, content and technology. It also deepened my appreciation for how front-end engineering directly shapes how stories, images and brands are experienced.
What I Took From It
This period of my career strengthened my foundation in:
UI craftsmanship for image-first products
Designing for content-heavy and media-rich platforms
Translating editorial and creative intent into functional, scalable digital experiences
Working on high-visibility platforms with exacting creative and commercial standards
